OTTer STREAMING CAPABILITIES
Streaming media’s strength lies in the myriad of capabilities it possesses. The beauty of streaming is that it's still evolving; every day new ways are developed to give advertisers the tools to reach their ideal customers most effectively. OTTer Streaming strives to be on the forefront of these innovations, bringing that cutting-edge value to you and your company.
Mediums
Connected TV: From Smart TVs to streaming devices like Roku, Amazon FireStick, and Google Home, large format, “living room” internet-enabled televisions are now widely used by consumers world wide.
Digital Audio: Be in your customers ear buds, over their car stereo, at their desk, or wherever they stream audio on platforms such as Pandora, Spotify, iHeart.com, TuneIn, and more.
Paid Social Media: Social Media is your link to your customers and community, but as it becomes harder to reach your audience organically, utilize highly targeted and defined social media ads to engage with your audience meaningfully.
Display: Whether your customer is browsing the internet on their desktop, smart phone, or tablet, have your ads seen by prospects on their favorite websites.
Abilities
Demographics: Identify and utilize the unique defining traits of both your current customers and your ideal prospects to target your ads so that they are getting in front of the right people for your business needs.
Geographic: Whether you do business across the entire country or only in specific zip codes, make sure your brand is seen or heard where you need it to be through geographic targeting.
Addressable: No one knows your customers like you do, and now you’re able to reach them directly in their homes with Addressable Targeting, giving you the ability to target your brand’s message in front of specific customers and ideal prospects with pinpoint accuracy.
Day parting: Old school tactics still play a crucial role in next-generation media tactics, and through our research and experience, we know that when your ad is seen is just as important as who sees it. Knowing this, we take special care to make sure your ad is strategically positioned to have the most success.
Segmentation: No two consumers behave alike, and the same is true especially when considering the generational differences that are present today. By segmenting your message to speak to a certain demographic, and then targeting that specific demographic, you can ensure that your brand resonates at the highest level with consumers.
